Your Audiovisual
Manufacturers Rep Agency.

C&C Technology Group was founded in 1985 as a multi-line/multi-technology audiovisual manufacturers rep agency specializing in product sales, support and specification.

Members of:

"Legrand and C&C have enjoyed a multi-decade relationship that truly represents what a partnership is all about. We share our needs and plans openly. We invest and win together. We are proud that they act as an extension of our company in the markets they serve."

John Selldorff
John selldorff
About us

Leaders in the
Audiovisual Industry.

Over the past 35+ years, C&C has earned the reputation as a premier audiovisual manufacturer’s representative agency in the United States.

With an accumulated wisdom spanning over 250 years in the audiovisual sales industry, our seasoned team firmly upholds the time-honored belief that the customer is paramount. Our pledge is to deliver service that not only meets expectations, but exceeds them, grounded in sincerity and professionalism. Our clientele can trust in our steadfast support and unwavering commitment to their needs. We are passionately committed to facilitating measured, strategic expansion for our audiovisual manufacturers within our designated regions.

Our Awards

1989
Fluke Networks
Goal Achiever – 100% Club, Media
1994
Berk-Tek
Highest North American Sales of Local Area Network Product
1998
Berk-Tek
Top Enhanced Copper Sales for Excellent Performance and Outstanding Contribution
1999
Berk-Tek
Largest Total $ - for excellent performance and outstanding contribution
1999
Afco Systems
#1 in National Sales
2000
Berk-Tek
For Outstanding Achievement - #1 Enhanced Copper and Fiber Sales
2000
Afco Systems
#1 in National Sales
2003
Fluke Networks
Top Representative Firm
2004
Berk-Tek
Sales Achievement Award - #1 Copper Cable Sales
2004
Legrand/Ortronics
Congrats C&C Sales for Outstanding Leadership
2005
Legrand/Ortronics
In recognition of top sales and percentage growth in the Northeast region
2005
Legrand/Ortronics
Congrats C&C Sales for 20 Years of Sustained Excellence
2005
Wiremold
Quota Achievers Award for exceeding sales quota
2006
Fluke Networks
Award for Top Performance Sales
2006
Fluke Networks
100% Club
2007
Great Lakes
Recognition of Outstanding Sales Performance – 111% of Sale Quota
2007
Legrand/Ortronics
C&C Sales in recognition of top sales and percentage growth
2007
NetClear | Berk-Tek | Ortronics
Award of Excellence
2011
Legrand
Circle of Excellence - Al Festa, Josh Mahan, C&C Technology Group
2011
Boss of the Year Award
Al Festa
2012
Lightning Bolt Award
Al Festa
2013
Fluke Networks
Top DSR Rep Firm of the Year
2014
Legrand
Getting Better Everyday Award
2014
Superior Essex
The “Johnny O” Award
2014
Superior Essex
Wise Award - For your ability to Win with Innovation, Sustainability and Excellence
2015
Superior Essex
Manufacturing Representative of the Year
2017
Fluke Networks
100% Club
2017
FiberFox America
#1 Rep Firm
2017
Netscout
In recognition for exceeding FY 2017 Annual Target 106%
2017
Netscout
In recognition for exceeding FY 2017 Annual Target 106%
2018
Legrand
Circle of Excellence - Working Together is Winning Together
2018
Fluke Networks
100% Club
2018
Fluke Networks
Sales Rep of the Year Northeast Region
2019
Create Hope Foundation
Sponsor Inaugural Charity Golf Outing
2020
Ortronics
Top Performance and Dedicated Service
2020
Legrand/Ortronics
In recognition of the Legrand/Ortronics Initiative of Innovation
2020
Cablofil
Sales Achievement Award - commitment and dedication to outstanding sales performance
Sales presentation

Why Hire an Audiovisual Rep Agency?

Immediate Access to Market

Our squad is composed of proficient sales professionals who are not only well-versed in the landscape of the region, but also deeply ingrained in its customer base and understand the intricacies of the market dynamics. Their intimate knowledge of the terrain is invaluable. Being residents of the market for an extended period, they’ve cultivated substantial, enduring connections. This forms a comprehensive web of influence that touches all critical decision-makers.

Conditional Sales Costs

C&C operates on a unique financial model that eliminates the need for any initial outlay. There’s no need to worry about steady payroll, overhead expenditures, transportation fees, professional development, or employee benefits. Nor do you have to contend with the usual expenses associated with human resources management. The agency’s compensation is purely results-based; it’s only remunerated for the items successfully sold and dispatched within the region.

Shared Cost of Demand Creation

C&C leverages the economic benefits of distributing our sales team’s operational expenses across numerous revenue sources, as we deal in a variety of products for the same client base. This multifaceted selling strategy leads to substantial cost efficiencies for each of our audiovisual manufacturing partners.

Lower Cost Salesforce

The financial burden of bringing on a dedicated in-house salesperson is projected to be around 1.5 to 2 times greater than engaging a sales agency. The latter eliminates a host of operational expenses such as the necessity for recruitment personnel,  job listings, background verifications, employee orientation, job-specific training, and the development of workplace infrastructure.

Increased Customer Engagement

All customer sales calls, service calls, fieldwork, and interactions help to build relationships with the customer. Time spent on any product line helps ALL audiovisual manufacturer product lines.

Never Out-of-Sight-Out-of-Mind

There is never a shortage of “door openers” that get appointments and sales opportunities for all audiovisual manufacturers on our line card. Once a direct salesperson has made their pitch, they do not have the luxury of coming back without an appointment. The C&C team always has a reason to be in front of the customer.

Increased Sales

People buy from people they like, trust, and feel comfortable with. After 35 years of market presence, C&C has relationships with clients from every vertical, ranging from SMB to Global conglomerates. Since the easiest customer to sell to is an existing customer, it is often easier for us to sell to a prospect than a direct salesperson.

Convergence of Technology

ICT, Security, AV, and Smart Building markets and channels are aligning, and the Unified Building Technology and Workplace Technology Systems are seeing exponential growth. This convergence drives the need for a unified strategy of a multi-line/multi-technology agency.

Technology sales

Superior Essex and C&C Technology Group have been partners since 2013, together we have seen ups and downs in the market but the team at C&C has always excelled in their space. It is truly a pleasure to partner with a market leading team. We look forward to continued growth in the market and C&C will be an integral part of our success. Thank you C&C team!

Brad R. Johnson
Brad johnson
What we do

Partnership. Collaboration. Support.

We carefully select the audiovisual manufacturers we represent and believe each product line we offer is the best of its kind.

Our audiovisual manufacturers are consistent with our level of engagement, integrity, and support, and work in concert with our network to create the best solutions for their customers’ projects. Additionally, many of our lines complement and support each other’s solutions, so we work collaboratively to craft the right technology mix.

How we do it

Work hard. Play hard. Deliver.

Everyone on the C&C team is innately programmed to ‘go the extra mile’. We are dedicated to our customers, and do whatever it takes to earn your trust, your business, and help with future opportunities. We also count many of our customers among our friends and enjoy their company both within and outside business environments! Most importantly, we stand behind our commitments and will deliver on our promises.

What makes us different

Portfolio. Presence. Knowledge.

We make things easy by coordinating our best-in-class audiovisual manufacturers with a single point of contact. The C&C team works together to seamlessly coordinate meetings, demonstrations, ‘bakeoffs’, provide technical and engineering experts – whatever you and the clients require. We have strong representation and deep coverage in every major market and region throughout the Northeast. In addition to our individual technical acumen, we utilize our internal and audiovisual manufacturer-based solutions engineers and experts to certify design integrity.

The C&C Method

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Key to our success is our uniquely developed and tested “RECON” (Real Estate & Construction) business development method. In the C&C RECON method we promote our product lines at all levels of the real estate and construction process. We begin at the traditionally covered levels we deem as core to sales and relationship development for audiovisual manufacturers – e.g. distributors, installers, integrators, consultants, engineers and end-users managing technology. 

The RECON method drives us beyond what a traditional rep agency does and drives toward building relationships at the architect, project manager, real estate broker, end-users managing facilities & corporate real estate and beyond. While these advanced tiers of the construction food chain care little about technology, however they are the primary influencers and decision makers, often hiring and managing the firms implementing the technology of a project – e.g. engineers, consultants, integrators and installers. This RECON method has successfully gained us primary spec position for our audiovisual manufacturers on countless occasions.

Fluke and C&C have built a partnership over many years focused on constantly delivering the best products, services and market leading innovation to our customers. This focus comes through working on customer problems, trust built through solving challenges and continued leadership in our changing markets. We look forward to continued growth for both organizations and appreciate C&C’s leadership.

Walter Hock
Walter hock

Josh Mahan - Managing Principal

Hi! Josh here...

I know finding the right manufacturer’s rep for audiovisual technology is challenging in today’s rapidly changing landscape. My goal is that the C&C team helps your company find representation every step of the way. Let me know if there’s anything I can do for you personally – we look forward to being your new audiovisual manufacturers rep!

Your State Audiovisual Manufacturers Rep:

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