Manufacturers Rep Agency.
C&C Technology Group was founded in 1985 as a multi-line/multi-technology audiovisual manufacturers rep agency specializing in product sales, support and specification.
"Legrand and C&C have enjoyed a multi-decade relationship that truly represents what a partnership is all about. We share our needs and plans openly. We invest and win together. We are proud that they act as an extension of our company in the markets they serve."
Leaders in the
Over the past 35+ years, C&C has earned the reputation as a premier audiovisual manufacturer’s representative agency in the United States.
With an accumulated wisdom spanning over 250 years in the audiovisual sales industry, our seasoned team firmly upholds the time-honored belief that the customer is paramount. Our pledge is to deliver service that not only meets expectations, but exceeds them, grounded in sincerity and professionalism. Our clientele can trust in our steadfast support and unwavering commitment to their needs. We are passionately committed to facilitating measured, strategic expansion for our audiovisual manufacturers within our designated regions.
Why Hire an Audiovisual Rep Agency?
Immediate Access to Market
Our squad is composed of proficient sales professionals who are not only well-versed in the landscape of the region, but also deeply ingrained in its customer base and understand the intricacies of the market dynamics. Their intimate knowledge of the terrain is invaluable. Being residents of the market for an extended period, they’ve cultivated substantial, enduring connections. This forms a comprehensive web of influence that touches all critical decision-makers.
Conditional Sales Costs
C&C operates on a unique financial model that eliminates the need for any initial outlay. There’s no need to worry about steady payroll, overhead expenditures, transportation fees, professional development, or employee benefits. Nor do you have to contend with the usual expenses associated with human resources management. The agency’s compensation is purely results-based; it’s only remunerated for the items successfully sold and dispatched within the region.
Shared Cost of Demand Creation
C&C leverages the economic benefits of distributing our sales team’s operational expenses across numerous revenue sources, as we deal in a variety of products for the same client base. This multifaceted selling strategy leads to substantial cost efficiencies for each of our audiovisual manufacturing partners.
Lower Cost Salesforce
The financial burden of bringing on a dedicated in-house salesperson is projected to be around 1.5 to 2 times greater than engaging a sales agency. The latter eliminates a host of operational expenses such as the necessity for recruitment personnel, job listings, background verifications, employee orientation, job-specific training, and the development of workplace infrastructure.
Increased Customer Engagement
All customer sales calls, service calls, fieldwork, and interactions help to build relationships with the customer. Time spent on any product line helps ALL audiovisual manufacturer product lines.
There is never a shortage of “door openers” that get appointments and sales opportunities for all audiovisual manufacturers on our line card. Once a direct salesperson has made their pitch, they do not have the luxury of coming back without an appointment. The C&C team always has a reason to be in front of the customer.
Convergence of Technology
ICT, Security, AV, and Smart Building markets and channels are aligning, and the Unified Building Technology and Workplace Technology Systems are seeing exponential growth. This convergence drives the need for a unified strategy of a multi-line/multi-technology agency.
Superior Essex and C&C Technology Group have been partners since 2013, together we have seen ups and downs in the market but the team at C&C has always excelled in their space. It is truly a pleasure to partner with a market leading team. We look forward to continued growth in the market and C&C will be an integral part of our success. Thank you C&C team!
Brad R. Johnson
What we do
Partnership. Collaboration. Support.
We carefully select the audiovisual manufacturers we represent and believe each product line we offer is the best of its kind.
Our audiovisual manufacturers are consistent with our level of engagement, integrity, and support, and work in concert with our network to create the best solutions for their customers’ projects. Additionally, many of our lines complement and support each other’s solutions, so we work collaboratively to craft the right technology mix.
How we do it
Work hard. Play hard. Deliver.
Everyone on the C&C team is innately programmed to ‘go the extra mile’. We are dedicated to our customers, and do whatever it takes to earn your trust, your business, and help with future opportunities. We also count many of our customers among our friends and enjoy their company both within and outside business environments! Most importantly, we stand behind our commitments and will deliver on our promises.
What makes us different
Portfolio. Presence. Knowledge.
We make things easy by coordinating our best-in-class audiovisual manufacturers with a single point of contact. The C&C team works together to seamlessly coordinate meetings, demonstrations, ‘bakeoffs’, provide technical and engineering experts – whatever you and the clients require. We have strong representation and deep coverage in every major market and region throughout the Northeast. In addition to our individual technical acumen, we utilize our internal and audiovisual manufacturer-based solutions engineers and experts to certify design integrity.
The C&C Method
Key to our success is our uniquely developed and tested “RECON” (Real Estate & Construction) business development method. In the C&C RECON method we promote our product lines at all levels of the real estate and construction process. We begin at the traditionally covered levels we deem as core to sales and relationship development for audiovisual manufacturers – e.g. distributors, installers, integrators, consultants, engineers and end-users managing technology.
The RECON method drives us beyond what a traditional rep agency does and drives toward building relationships at the architect, project manager, real estate broker, end-users managing facilities & corporate real estate and beyond. While these advanced tiers of the construction food chain care little about technology, however they are the primary influencers and decision makers, often hiring and managing the firms implementing the technology of a project – e.g. engineers, consultants, integrators and installers. This RECON method has successfully gained us primary spec position for our audiovisual manufacturers on countless occasions.
Fluke and C&C have built a partnership over many years focused on constantly delivering the best products, services and market leading innovation to our customers. This focus comes through working on customer problems, trust built through solving challenges and continued leadership in our changing markets. We look forward to continued growth for both organizations and appreciate C&C’s leadership.
Josh Mahan - Managing Principal
Hi! Josh here...
I know finding the right manufacturer’s rep for audiovisual technology is challenging in today’s rapidly changing landscape. My goal is that the C&C team helps your company find representation every step of the way. Let me know if there’s anything I can do for you personally – we look forward to being your new audiovisual manufacturers rep!